Introduction.
Cheshire Telecom is a trading name of labdesk Ltd. This privacy policy explains how we collect, process and protect your personal data when you interact with our website, our team, or our services. It is written in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are.
labdesk Ltd is the Data Controller responsible for your personal data. You can contact us about anything in this policy by emailing hello@labdesk.co.uk or by writing to:
labdesk Ltd
71-75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom
You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We'd appreciate the chance to address your concerns first, so please get in touch with us before approaching the ICO.
What data we collect.
We may collect the following categories of personal data:
- Identity Data — name, job title
- Contact Data — email address, phone number, business address
- Marketing & Communications Data — your preferences for receiving marketing from us
- Transactional Data — records of services provided and payments made
- Technical Data — IP address, browser type, device information when you visit our website
We do not collect Special Category data (health, race, religion, sexual orientation, political views, biometric data, etc.) and we do not collect data about criminal convictions.
Why we collect it.
We only use your personal data when the law allows us to. The lawful bases we rely on are:
- Consent — when you explicitly opt in (e.g. signing up for marketing emails)
- Contractual Obligation — to deliver services you've contracted us to provide
- Legal Compliance — to comply with our legal and regulatory obligations
- Legitimate Interest — for activities like running our business, responding to enquiries, and improving our services, where doing so doesn't materially impact your rights
Your rights.
Under UK GDPR, you have the following rights regarding your personal data:
- Right to be informed — about how we use your data (this policy)
- Right of access — request a copy of the data we hold about you
- Right to rectification — ask us to correct inaccurate or incomplete data
- Right to erasure — ask us to delete your data, subject to legal exceptions
- Right to restrict processing — ask us to limit how we use your data
- Right to object — object to processing based on legitimate interest or for direct marketing
- Right to data portability — request your data in a machine-readable format
To exercise any of these rights, email hello@labdesk.co.uk. There's no fee for most requests, and we'll respond within one month.
How we keep your data safe.
We take data security seriously. We're Cyber Essentials certified and ISO 9001 accredited, with technical and organisational measures including:
- Cyber security technology and processes aligned with industry best practice
- Regular cyber security training for all team members
- Data encryption in transit and at rest
- Restricted access — only employees who need it can see your data, and they're bound by confidentiality obligations
That said, no internet transmission is 100% secure. While we work hard to protect your data, we can't guarantee absolute security — any transmission is at your own risk.
How long we keep your data.
We only keep your personal data for as long as necessary to fulfil the purpose we collected it for. We may retain data longer if there's a complaint or potential legal claim relating to our relationship with you.
Marketing opt-out.
You can ask us to stop sending marketing messages at any time — click the unsubscribe link in any marketing email, or email hello@labdesk.co.uk. Opting out of marketing won't affect any other communications relating to services we provide you.
Third parties.
We may share your data with trusted service providers who help us deliver our services (e.g. hosting, CRM, email). These providers are contractually obliged to protect your data and only use it for the purposes we specify.
Our website may include links to third-party sites — we're not responsible for their privacy practices. We recommend reading the privacy policy of any site you visit.
Changes to this policy.
We may update this policy from time to time. The current version is dated April 2026. By continuing to use our website or services, you accept any updates. For the most current and detailed version of our group privacy policy, please see labdesk.co.uk/privacy.
Questions?
If you have any questions about this privacy policy or how we handle your data, please email hello@labdesk.co.uk.